Defend our way of living. We believe in peaceful self-preservation — in freedom of expression, the rule of law, and the right to live without fear. We protect these ideals with courage and call out the absurdity of control through honesty and humor. Affirm the world we want to live in. We lead with optimism — using joy, clarity and humor to light the path toward a just and open future. What we wear speaks volumes about what we stand for.

These seven words are more than totems — they’re waypoints on the climb. They guide our vision, shape our voice, and fuel every step of the journey. Journē Seven ends with a long ē and doesn’t include the letter y. Why? Because life’s journey is long and never complete, and it’s where opportunity lives, through all the hard knocks and all the bliss. It’s the place where change is forged. 

Rise and shine.

Got something bold to say? A design that won’t stay silent? Journē Seven is a shared ascent — and your voice belongs on the journey to the summit.